Speaker: Kate Lynn Robels
This presentation examines how hospital reputation is shaped in Canada’s publicly funded health-care system, where patient choice and loyalty do not operate in the same way they do in market-driven models. Drawing on research into physician reputation, CEO reputation, social media and overall hospital reputation, the talk will explore how trust, advocacy, willingness to recommend and philanthropy help define patient loyalty in this context. Attendees can expect a thoughtful look at how institutional credibility is built over time and how different leaders and communicators influence that perception. The session will be especially useful for communicators interested in reputation, trust and the strategic role of leadership and digital presence in shaping how hospitals are understood.