In an era where misinformation can spread faster than facts, healthcare communicators are increasingly asked to respond to complex misinformation that threatens public trust, safety, and the accessibility of evidence-based research and care. More than ever, communicators rely on courage to create messaging that proactively builds credibility, empowers audiences to make informed decisions, and instills a culture of compassion, organizational responsibility, and reliability.
Using the recent example of how TAHSN hospitals addressed misinformation around autism and acetaminophen, this session will spotlight how collaboration across the network created a unified, empathetic, and credible response. The conversation will also explore the personal side of courageous communications, what it means to stand behind your message when the topic is controversial or emotionally sensitive.
This is not a prescriptive “how-to,” but rather a space for reflection and shared learning, addressing the humanity that underpins our work.